RFID 2.0

While I wrote about social applications making use of existing business RFID infrastructure, RFID in Japan mentions HP Japan and BEA Japan proposing a business kind of “RFID 2.0”:

Systems that allow for a company to integrate the data with existing business applications (and share the data with other companies) are “RFID 2.0.”

A nice analogue indeed. Unfortunately their source, nikkei, is in Japanese. Judging from the summary in English, it looks like both companies thought about the way data is treated within the RFID infrastructure. But did they mention end-users?